Meet the team

Backery Studio was born where creativity meets adventure. Founded by Álvaro Rodríguez, filmmaker and photographer and David Tonijuan, professional kitesurfer and extreme sports athlete, we’re two minds driven by design, movement, and the art of visual storytelling.

Our backgrounds in sports marketing and creative direction taught us that powerful brands aren’t built overnight — they’re crafted, frame by frame, with purpose and consistency. That’s what we bring to every project: a balance between aesthetic precision and strategic thinking.

The name Backery comes from our Kickstarter roots — “Baking success with Backers” — a reflection of how we build ideas from the ground up. For David, it started by shaping his sponsors’ campaigns as an athlete; for Álvaro, behind the lens, capturing brands since day one.

Today, we channel that same energy into helping businesses create, evolve, and communicate through visuals that truly connect.

Alvaro Rodriguez
Founder

Photographer, Filmmaker, Graphic Designer & Motion Graphics Artist

Close-up black and white portrait of a shirtless man with dark hair and beard, smiling slightly, standing among tall grass or reeds.
Hombre con barba y cabello rizado, sonriendo, en fondo blanco.

David tonijuan
Founder

Professional Athlete and Marketing & Communication Specialist

Person adjusting camera on tripod outdoors with mountain in background.
A man wearing a white helmet is swimming in water and taking a photograph with a camera.
Man setting up a camera on a tripod at the beach with ocean waves in the background.
A man standing outdoors, holding a helmet and a bag, dressed in a black wetsuit, with a cloudy sky in the background.
Dos hombres sonriendo y disfrutando en el océano, nadando en el agua bajo un cielo con nubes.